SUNDEA






2022
corperate identity
mentored by André Meier
& Tiziana Artemisio
in collaboration with Sebastian Gill & Tetiana Titarieva

A decentralised music, culture and theatre festival with various events throughout Lucerne was the aim of this project. Focus was the climate crisis, sustainability and our treatment of the earth. We decided that our design should be participatory, as the festival also takes a participatory approach to communicating a serious topic. In the design, we aimed for a dreamlike character, partly because the name Sundea is derived from a fairytale about a dragon that swallowed the sun, but also to make it possible to immerse oneself in a unique world. Three distinguishing features make up the design: the colours are chosen as a spectrum, with soft, flowing transitions that support the dreamlike character. The letters of the name Sundea move on the upper and right axis, allowing for a dynamic logo. Circles, ovals and rectangles can be flexibly filled with different gradients. The empty shapes are meant to encourage participation. The whole design works fluidly and sensitively. It should offer a place for everyone within the festival context.